What type of real estate online marketing products have the highest ROI?
Developing your real estate marketing strategies for the first time can be extremely daunting for someone who’s great at selling but new to marketing. You probably realize you have to incorporate real estate online marketing. But where do you begin, given the number of available options? What type of real estate online marketing products can deliver the highest ROI? Let’s take a look.
For starters, any of the available real estate marketing services will tell you that social media management is a good place to begin your planning. In 2017, there were nearly 23 million social network users in Canada; that figure is expected to climb to over 24 million by 2022. Promoting your real estate services via top social media platforms like Facebook, Twitter and Instagram is a necessary step in your marketing; however, it’s also an extremely cost-effective way to build awareness with targeted audiences. Incorporating digital display ads into the mix is also a great marketing investment. Navigating your way through the development of your social media presence is becoming much more user-friendly, so don’t be frightened by the technology. If all else fails, ask your teenager to show you how to set it up.
The same can be said for your own personal website. Gone are the days where you had to hire a web-development company to build your website. Easy-to-use platforms like WordPress allow you to build a customized real-estate-focused website that can quickly establish your online presence. Including direct links to your social media platforms, writing a blog or developing an e-list of your clients is a great way to stay connected and remain top of mind with potential customers. Establishing your web presence is of paramount importance if you want to continue to grow your reach and acquire new business. Even if you do pay someone to build your website, the money you spend will deliver an exceptional ROI in the coming years.
Traditional marketing methods like print and broadcast media also deliver a great ROI. Print ads work well in concert with a multimedia plan that could also include a radio campaign, outdoor advertising (billboards, bench boards, transit) or local television. For the enthusiastic real estate agent, working with your local radio station to develop a weekend real estate show is a smart real estate marketing strategy. Not only will your presence on the air help improve your credibility, but you’ll also be connecting directly with callers who can easily become your new customers with the right follow-up plan. Outdoor advertising platforms like standard print billboards or newer digital billboards are also a cost-effective way to drive traffic back to your website.
Working with real estate marketing services on a creative campaign that maximizes the effectiveness of your ad spend is a smart investment for Realtors looking to market themselves. Metroland Media’s Agent8 is one such resource that can help you achieve your real estate marketing goals.