A Realtor Marketing Plan To Generate Maximum Lead
Understanding real estate marketing strategies and crafting a tactical realtor marketing plan is the foundation of being able to generate maximum leads for your real estate firm. Having these leads is what will turn clients into dollars and pretty soon, you will be running a successful real estate business that consistently converts at a high rate. Want to try it out for yourself? Adopt these three simple steps:
Create the Persona
In order to generate leads, you have to reach out to the right people who are actually going to be a potential lead. Work with specialized real estate marketing companies to produce the ideal buyer persona for your real estate firm. What does that person look like, what are they buying or selling, how can you reach out to them and access them and what are they looking to spend? There are a lot of factors that go into creating the buyer persona that you can work with, so be sure to use the services of the Agent8 community to help you out.
Create the Space
Once you know who the person is, create a desirable online space for them to come and view your business so that they can engage and you can target them as a potential lead. They are in the early stages of the customer journey, and it is your job to use specialized real estate marketing strategies and services to get them to the next level.
Create the Business
Now that you know who your target customer is and you have the platform where they can come and where you can reach out to them, it’s time to turn those people into the business. Your efforts on your platform through quality content and offering appropriate real estate marketing services allow you to now take those people who come and turn them into leads. Use some of these unique real estate marketing ideas for lead generation:
- Create a landing page which has a call to action such as to sign up for your newsletter or to sign up to receive a free eBook.
- Connect visitors through your Facebook page, where they can sign up to an event, see the latest open house viewings, or send you a message.
- Create a pop-up, sidebar or slide-in on your website which grabs the attention of your visitor and asks for their email, offers bonus content or opens up a live chat opportunity.
- With permission, when new customers sign up to their site, ask them to leave their phone number, and then send text message reminders when you have a new property come up that they may like or to check in on how their home search is going.
If you aren’t sure how to best create your realtor marketing plan, or you don’t seem to be getting any leads from the one you have, you may benefit from joining the Agent8 community. Visit our website to learn more.