3 Ways to Generate Leads From Your Real Estate Digital Marketing Content Strategy
The internet has opened a number of digital marketing doors for real estate agents. Things like personal websites, social media, and online advertisement have absolutely changed the way that many agents see the real estate landscape. However, before an agent can start his or her real estate digital marketing journey, they need to come up with a real estate digital marketing strategy. This will maximize the chances of the agent staying focused and creating successful digital content.
Create Social Media Profiles
The first digital marketing step for real estate agents is to create social media profiles. Agents should be using platforms like Facebook, Instagram, and Twitter to share their content. These platforms allow users to share photos, videos, and captions with their content. This variety of information can help spark a potential customer’s interest. However, a real estate agent needs to be aware of the demographics of each platform. Each platform is popular with different age demographics; as an example, studies have shown that 68% of U.S. adults have a Facebook account. This makes it a better platform for reaching older customers, as opposed to Snapchat, which is populated by approximately 78% of U.S. users between the ages of 18 and 24.
Create a Professional Website
Having a clean, professional website can enhance a real estate agent’s persona. It can also make it easier for potential customers to learn more about the agent. Many businesses and brands will use WordPress to create their websites. WordPress is a great platform for creating a blog or website for a real estate agency. It offers users a number of great benefits and is extremely scalable. This makes it easier to gradually expand the site as the agency grows.
Create Powerful Content
One of the best ways to generate leads from a real estate digital marketing strategy is by publishing powerful content. Powerful content will both attract and engage users. If they see multiple pieces of content that interest them, they will start to see the content as valuable. Valuable content creates a loyal, consistent readership. To create content like this, think of topics that can inform and interest the readers.
There are a number of ways that one can generate leads from their real estate digital marketing strategy. A handful of examples include creating social media profiles, a professional website and powerful content that brings value to the reader. However, these are just a few examples; all agencies are different and will flourish under different circumstances. To learn more about the best ways to generate leads from your real estate digital marketing strategy, feel free to contact the pros at Agent 8.
How to Create a Real Estate Digital Marketing Strategy
The presence of digital marketing is too great to be ignored, no matter what your industry. And real estate is no exception. It is no longer enough to put signs out in front of houses, advertise using images of homes in your office window and answer the phone for enquiries. The only way to success in your business is to adopt a real estate digital marketing strategy. Here’s how:
Define Your Target Customer
Start your strategy by deciding who you want to target: who do you want to have see your content and become your customer? Who do you hope to reach with your real estate digital marketing strategy? Who is the person or the demographic who is most likely to buy what you are offering? Create the ideal buyer persona and then use this to guide you in the next steps of your digital marketing plan.
Build Your Strategy
With the persona in mind, you can now build a strategy that allows you to reach the ideal customer, while simultaneously offering you what you need to build an online business profile that is reputable and respected.
Create the Right Content
“Create the content and they will come,” is not a productive real estate digital marketing strategy. You have to put some time into researching the content that your target audience wants, learn how to access them to get it in their sights, and then consistently create the right content that they will read an engage in. This means quality content that is of value to your reader, with the ability for the reader to immediately act on what you are saying or walk away from it with new insights and intellect.
Foster a Community
The customer that you are targeting and who you work to create content for, with time, becomes a member of your community. Work on building up a community of people who come to your site and seek your services consistently. These loyal viewers will share your content, as well as use the ever-powerful word of mouth strategy, which will help get you more well-known and work to grow your real estate online marketing exposure for your business.
Because relationships, which are created through authority and build up trust, ultimately end in leads – which are the only thing standing between you and a new client.
Creating digital marketing for real estate is a strategy that is effective and targets your ideal audience can be challenging to bring to fruition, especially if you don’t have a lot of experience in the field. With use of these suggestions however, combined with the resources you can find at Agent8, you’ll be well on your way to success. Join the Agent8 community today and get ready to take your real estate business to the next level.