5 Tips For Real Estate Websites That Generate Leads
The best real estate websites available online are created with a purpose: to help generate leads for the Realtor who owns the site. Having a digital presence allows you to reap the benefits associated with search engines constantly doing what they were meant to do, and that’s finding your digital content in whatever form it exists online. When someone winds up on your website as the result of either a direct keyword query or an organic search result, you’d better have a reason for them to click through to your site. Here are five tips for creating the best websites for real estate agents looking to increase lead generation.
For starters, make sure your website is visually appealing and easily navigated. Trends in website design arrive faster than Donald Trump’s Twitter tirades, and their relevance can fade just as fast. However, making sure your website is colourful, with big, bold typography and images that are optimized and responsive on mobile platforms, is a key component of the best websites for real estate agents. If you’re not comfortable designing your site on one of the DIY platforms like WordPress, pay someone to do it for you. It’s a short-term investment that reaps long-term dividends for your business.
The second necessary element required in generating leads through a great website is content. You can get away with a static website that contains information that doesn’t change only one time. After that, there’s no reason for anyone to come back to your site. Your website is like a canvas, one that should be constantly painted with new information relevant to the customers you want to attract. That could include links to your personal real estate blog, or a sign-up form to a monthly newsletter you publish. While your site should contain some evergreen content (content that does not become dated and that is still relevant for search engines), you should have your website designed so that you can regularly upload new content. As a Realtor, this should be as easy as putting up new listings including pictures, details and video.
Having a way to respond to questions and comments is a third important element. The last thing you want is for people to come to your site, find what they want, and then leave without your getting an opportunity to interact with them and to collect their contact information. There are live chat options that can be built into your site, but you have to first consider whether you have the capacity to effectively manage such software. Ultimately, consumers and potential leads are more interested in getting a prompt response to their questions.
There’s no point in having the best real estate websites for lead generation if no one knows about it. Promoting your website through your social media platforms (Facebook, Instagram Stories, Twitter), pay-per-click and display advertising, and an SEO strategy is the fourth step in your successful website-based digital marketing plan.
The final tip is a reminder that your real estate website is just part of your overall marketing mix. Make sure your site remains relevant and content-rich, but don’t neglect the other elements of your 360-degree marketing strategy. Keep this in mind, and you should be successful in generating leads.