Powerful Tips for New Real Estate Agents on Building a Website
The modern real estate agent has to be ready for the modern customer. The modern customer has more needs and is more difficult to reach than customers from past generations. Traditional marketing techniques like signs and newspaper ads are no longer efficient ways of informing potential customers about your business. One of the best ways to update home buyers and sellers is by having a website. This gives the customer the opportunity to learn about all of your services at their own leisure. Those of you with some DIY in your blood may want to take over your real estate website design by yourself. If so, it never hurts to learn a couple of tips before getting started.
Know Your Platform
Thankfully, you no longer have to be a coding wiz to create your real estate website. There are a number of website platforms that offer the ability to create click and drag websites. One of the better-known platforms is WordPress. WordPress is a cheap platform that offers a number of benefits, mainly the ability to scale easily. This means if you would like to add to your real estate website’s design in the future, it can be done without revamping the entire site.
Simplicity is Key
When it comes to websites, less is often more. Try not to overwhelm potential customers with obnoxious color schemes or overly flashy themes. It is often best to provide the essential information in a clean and clear manner. It can be tempting to go wild with real estate website design ideas, but always remember simplicity is key.
Link Your Social Media
If you have them, linking any social media accounts like Facebook is always beneficial for a growing real estate website. Giving customers the option to visit social media allows them to see past work and can help give them more visuals. It also never hurts to link to your website from your social media page. This makes it easier for potential customers to visit the site if they find your business on social media.
Don’t Forget Your CTAs
If you are planning on having multiple pages on your site, it is wise to include a call to action (CTA) at the end of every page. A call to action is a short paragraph that links the potential customer to a page where they can either learn more about the business or contact you. Try to evoke some emotion or entice the potential customer in order to influence them to learn more.
There are a number of things to keep in mind when creating your own real estate website, so remember it never hurts to take a few tips or ask for help. If you have any questions or comments, feel free to contact Agent8.