Any content you publish—whether it’s in the form of an ad or it’s the content on your website—should be consistent with your content plan. The more consistent you can be, the more clearly you will be defined in the minds of your target customers. And the more clearly you are defined, the more you will be remembered.

Effectively, you want to define your key terms (your targeted keywords) and a number of topics for blog posts and social media posts. To get started, download our Free Content Planning Template.

o learn more about building a content roadmap for your business, check out our guide: How To Build A Content Plan that Drives Leads.

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