What type of real estate online marketing products have the highest ROI?
Developing your real estate marketing strategies for the first time can be extremely daunting for someone who’s great at selling but new to marketing. You probably realize you have to incorporate real estate online marketing. But where do you begin, given the number of available options? What type of real estate online marketing products can deliver the highest ROI? Let’s take a look.
For starters, any of the available real estate marketing services will tell you that social media management is a good place to begin your planning. In 2017, there were nearly 23 million social network users in Canada; that figure is expected to climb to over 24 million by 2022. Promoting your real estate services via top social media platforms like Facebook, Twitter and Instagram is a necessary step in your marketing; however, it’s also an extremely cost-effective way to build awareness with targeted audiences. Incorporating digital display ads into the mix is also a great marketing investment. Navigating your way through the development of your social media presence is becoming much more user-friendly, so don’t be frightened by the technology. If all else fails, ask your teenager to show you how to set it up.
The same can be said for your own personal website. Gone are the days where you had to hire a web-development company to build your website. Easy-to-use platforms like WordPress allow you to build a customized real-estate-focused website that can quickly establish your online presence. Including direct links to your social media platforms, writing a blog or developing an e-list of your clients is a great way to stay connected and remain top of mind with potential customers. Establishing your web presence is of paramount importance if you want to continue to grow your reach and acquire new business. Even if you do pay someone to build your website, the money you spend will deliver an exceptional ROI in the coming years.
Traditional marketing methods like print and broadcast media also deliver a great ROI. Print ads work well in concert with a multimedia plan that could also include a radio campaign, outdoor advertising (billboards, bench boards, transit) or local television. For the enthusiastic real estate agent, working with your local radio station to develop a weekend real estate show is a smart real estate marketing strategy. Not only will your presence on the air help improve your credibility, but you’ll also be connecting directly with callers who can easily become your new customers with the right follow-up plan. Outdoor advertising platforms like standard print billboards or newer digital billboards are also a cost-effective way to drive traffic back to your website.
Working with real estate marketing services on a creative campaign that maximizes the effectiveness of your ad spend is a smart investment for Realtors looking to market themselves. Metroland Media’s Agent8 is one such resource that can help you achieve your real estate marketing goals.
3 Social Media Ideas for Real Estate Agents
Despite the fact that social media is still a relatively new tool, it has become extremely valuable to real estate agents. Many agents will craft real estate social media strategies in hopes of generating more leads and increasing brand recognition. Although creating a real estate social media strategy may sound intimidating to some agents, it is easier than one might think. There are a number of unique real estate social media ideas that agents can utilize regularly.
Platforms like Facebook, Instagram and Snapchat offer users the ability to post “stories”. “Stories” are photos or videos that are available for 24 hours. However, it is worth mentioning that Instagram allows users to “highlight” their stories, making them permanently viewable. There are a number of ways that agents can utilize “stories” during real estate social media marketing campaigns. Agents can use the story feature to give potential buyers a better look at the home. The agent can take a series of photos or videos highlighting the best parts of the home. They can also use the story feature to spread the word about their brand.
Many brands and companies will utilize influencers during their social media campaigns. An influencer is a social media user who has obtained an extremely high following on one or more platforms. There are multiple levels for influencers, however, it is preferable to utilize one who has a million or more followers. There are a number of ways that an agent can use an influencer in their real estate social media strategy. The influencer can create content based around a real estate agency, which can bring more attention to the agency. An agent can compensate the influencer by paying them or giving them a discount on their services.
Memes are a great way to engage with customers over social media. Memes are fun (sometimes quirky) pieces of content that convey a relatable message. They are successful due to the fact that they often make viewers feel something; whether it is happiness, sadness or excitement. An agent can create his or her own memes or find memes online. However, be sure to not over do it with the memes. This can potentially make a social media page look tacky.
There are a number of things that an agent can do to create a powerful social media real estate strategy. Agents should utilize stories, influencers, and memes in their social media real estate marketing campaigns. These real estate social media ideas are great ways to generate more leads and dramatically increase brand recognition. For more great social media ideas for real estate agents, feel free to contact the experts
How to Develop Buyer Personas That Will Fit Your Property Listings?
Any experienced real estate agent knows that buyer personas (also commonly referred to as customer personas) are useful tools for selling homes. Simply put, customer personas are a way of classifying or segmenting buyers. A real estate agent does so by analyzing the demographics, wants, needs and motivations of past and present customers. By creating buyer personas, a real estate agent is able to connect with customers on a deeper level and can cater their service specifically for the customer’s needs. However, before a real estate agent can put their realtor marketing plan into action, they need to know how to develop the personas.
Contact Past Customers
The first step that a real estate agent should take when developing their realtor marketing plan is to contact past customers. Choose five to ten of your most recent customers and make sure that these customers are a mix of people you have closed and not closed. This variety will help the real estate agent obtain objective feedback. Also, be sure to contact customers with whom you are in good standing or who are interested in unique real estate marketing ideas. This will ensure that they give honest, objective information.
Pick Personalities for Each Persona
When creating buyer persona, a real estate agent needs to pick personalities for their potential customers. Aim to create three to five different personality types as this will ensure that the real estate agent doesn’t become overwhelmed with information. To create these personalities, examine the wants and needs of past customers. A real estate agent who is commonly serving older buyers who are looking to downsize may want to create a personality called “Downsizing Debbie”. If a real estate agent regularly serves first time home buyers, they may want to create a personality called “First Home Frank”. Feel free to have fun with the names, however, be sure to make each personality as different as possible.
Which Real Estate Marketing Method Works Best For You?
As a real estate agent, there are a number of ways to go about marketing yourself. However, not all of them are equally efficient or successful. It is important to have a strong real estate marketing plan that allows your business to reach as many audiences as possible. This will help improve the flow of profit and help the business generate a name for itself.
Traditional Marketing Plans
In the past, real estate marketing companies would use traditional methods such as radio ads, signs, business cards or billboards. Although they are not the most modern methods, they are still the best way to reach certain audiences. Many senior citizens are still not accustomed to the internet or social media, and have limited access to newer forms of technology. Traditional methods are the best way of marketing to this audience. If you are tired of these methods, feel free to be innovative and switch things up a bit. Possibly try using more eye-catching posters or investing more in high-quality business cards.
Modern Marketing Plans
There are numerous modern marketing ideas for realtors that can help bring their businesses to the next level. Having a clean, clear website is one of the most common places to start with modern real estate marketing companies. Make sure your website provides potential customers with all of the information they need, without distracting them from the end goal: buying or selling their home. It is also beneficial to set up some social media accounts, as they give you the opportunity to share more content with past and future customers.
Creative Marketing Plans
Although it is easier said than done, do your best to think outside of the box. Thinking outside of the box allows you to identify what is already different about your current marketing content and ways you can build on it. Some innovative ways to build off your current marketing plan is by creating short, interesting videos, creating entertaining infographics, or holding an event in the office capitalizing on current trends. Although there is no defined way to be creative, it is possible to come up with creative ideas with some team brainstorming.
Real estate is an extremely competitive business and it can be difficult to stand out amongst a sea of agents. It is important to analyze your current real estate marketing plan and find out its success level. If it is not meeting your standards, it may be necessary to go back to the drawing board and figure out which marketing methods are right for your business. Anyone interested in learning more about marketing ideas for realtors should visit Agent8.
5 creative ways your sales team can market real estate
There is a well-known adage that says, “Creativity is intelligence having fun.” With this in mind, there’s no reason why real estate marketing can’t take creative approaches, or why marketing real estate can’t incorporate fun ideas. Ultimately, your job as a real estate marketer is to understand how the customer wants to buy, and then help them to do so. From real estate social media strategy to real estate digital marketing strategy, here are five creative ways your sales team can market creatively and effectively.
- Get social
Why do you need a social media strategy to market property effectively? To paraphrase Prime Minister Justin Trudeau, because it’s 2018. If your team hasn’t realized that the advent of social media has significantly changed the game, you shouldn’t be a contestant. Real estate agents who still rely solely on newspapers and print as their primary method of marketing property should rent a Beta copy of Jurassic Park, because they’re clearly fans of obsolete dinosaurs. Facebook, Instagram, Twitter, Pinterest and Google+ are just a few social media platforms you should be developing strategies for to reach customers and generate leads. Creating an effective social media presence takes more effort than posting on Facebook and hoping for likes. Adding social sharing to property pages is an additional real estate digital marketing strategy worth employing in real estate marketing. Home shoppers love to share their housing pics with friends and family, so adding social media buttons makes it easy for homebuyers to email and share properties online.
- Dare to be daring
Here’s a bit of information that might shock you: advertising CAN be creative. There’s nothing less creative than a real estate ad in a newspaper with just a picture, your logo and a phone number. However, when you create inspired messaging your advertising can cut through the clutter. Why not try creating sharable digital content as a way to capture new leads? You could try developing an ebook that showcases all the great amenities found in close proximity to the properties you’re listing; offer the ebook as a downloadable gift to people willing to provide their email address. This is a great tool in list building and expanding your network of contacts. Do some brainstorming, and dare to be creative.
- Know that a picture is worth a thousand leads
You can’t underestimate the power of great photography and videography when marketing real estate. Real estate marketing relies heavily on imagery to attract buyers. Having gorgeous photos is a critical component of your marketing presentation. A great photographer could also incorporate drone technology to take stunning aerial views of the property, showing its proximity to local amenities like parks, schools, shopping and other purchase incentives. Every agent has a mobile device they can use to grab photos; however, hiring a professional helps raise the bar on your marketing. Your photographer/videographer may also be able to help you create a stunning virtual tour, which provides an amazing online option for showcasing property.
- Be a big fish in a small pond
Real estate agents sell real estate, but what’s your specialty? What makes you stand out? Perhaps it’s time to create a USP (unique selling proposition) for the office or individual agents. In a saturated real estate market, going niche might help set your real estate organization apart from the competition. Consider becoming the go-to real estate agent for young families, for large families, for families with pets or for older couples looking to downsize. Developing a reputation for a customized real estate solution is a great way to stand out from the crowd.
- Create compelling content
Computers can do a lot of things, but what they can’t do is generate compelling, original content to help sell your properties. To truly weave a great marketing piece, consider hiring a professional content developer. A professional writer can help use emotional storytelling to create compelling storylines to accompany your visual elements. People like a great story, and building the intrigue around a new home purchase is a great way to increase the emotional attraction.
3 Digital Age Ideas for Real Estate Social Media Marketers
Like any industry, success in the real estate field requires agents and business owners to keep up with the changing times, and stay abreast of transformations in the digital world. Part of this is the importance of staying on top of real estate social media ideas and executing successful digital strategies. Here’s how you can make this happen for your agency:
Hire a Team of Specialists
From ad generation to visitor engagement, to SEO to bounce rate, there are a lot of things to consider when it comes to maximizing real estate social media marketing. In many cases, these components are different fields of work, requiring different areas of expertise. One of the best things you can do for your real estate company, progressing through the digital age is build a team of specialists, finding talented employees skilled in each area. It is not enough to have one person responsible for all aspects of marketing. Instead, as the head marketer, work with your boss to hire experts and craft a talented digital team.
Build an Audience and a Presence
The first step of your team should be to understand who your target audience is, and how best to reach them. From there, work with the social media platforms that foster the relationship with this audience, encouraging engagement and community. From community, with regular engagement and interaction with your audience, you can build an online presence and start to become a well-known player in your industry. The real estate industry can seem crowded and hard to get ahead, but with a community behind you, you can start to make yourself known and become top of mind for individuals when they need an agent or are ready to sell their house. At the same time, you will build authority and trust with your audience and this goes a long way in making you a sought-after expert.
Go With a Plan
It may be cliché, but “if you fail to plan, you plan to fail.” Developing a real estate social media strategy is a key step in progressing forward with your digital marketing. You need to have a plan that incorporates appropriate content, will reach your target audience, and that allows you to display yourself as an authority in your field. With the plan in place, and specialists carrying it out, you can focus on consistent execution that will allow you to transition leads to customers.
Are you ready to take your real estate business to the next level? Do you need help implementing a successful real estate social media marketing strategy or need help building your audience? Reach out to us and we’ll show you how we can help!
5 Intriguing Facts About Real Estate Marketing in Toronto
Are you still advertising your real estate business through signs on the side of the road? Are you only informing buyers of homes for sale through the image listings in your window? These outdated methods of real estate marketing in Toronto are no longer enough to keep you ahead of the competition and foster business success. Instead, it’s time to inform yourself of some local marketing facts and come up with some unique real estate marketing ideas in response.
The Q2 real estate report indicated that, on average, a home in Toronto stayed on the market for only 13 days, and sold for just over $978 000. From a marketing perspective, this means professionals need real estate marketing tools that can get their sale in the face of the target audience quickly or it will be snapped up before the ideal buyer has a chance to see it.
The average price of a detached home fell 9% in the first half of 2018. But in certain neighbourhoods, such as Trinity-Bellwoods and Little Italy, detached homes are making strides and markedly increasing – by as much as 17 percent. Marketing to target and niche audiences and locations is an example of a sound and unique real estate marketing idea which can be applied to garner more business.
With the increasing cost of buying a home, and the high value down payment that is typically required, those who are looking to buy, are finding resourceful and inventive ways to make it happen. Marketers should find inventive ways to reach an audience as well, knowing that many are not choosing the traditional route when it comes to first-time ownership.
Houses cost double what they did a decade ago and the Swiss Bank has ranked Toronto at the top of its Global Real Estate Bubble Index. This puts Toronto above London, San Francisco and other “known as unaffordable cities” when it comes to being able to purchase a home. Real estate marketing in Toronto requires marketers to paint a picture of how to make housing affordable, not that it is unaffordable.
Scarcity tactics are one factor that is playing a role in home price increases. When homes appear limited, potential buyers offer more, are willing to pay more, and act faster than if they didn’t think there was a timeline on the property. This same mentality can be applied to digital marketing: crafting a marketing strategy that indicates a sense of urgency and encourages buyers to act quickly is one of several unique real estate marketing ideas that professionals can apply.
Whether you need help with marketing, need some ideas to get you started, or simply feel like your current marketing strategy isn’t bringing you success, Agent8 is here to help. Reach out to us today to find out how we offer real estate marketing tools to companies all across Toronto to situate them ahead of the competition in their digital presence.
A Realtor Marketing Plan To Generate Maximum Lead
Understanding real estate marketing strategies and crafting a tactical realtor marketing plan is the foundation of being able to generate maximum leads for your real estate firm. Having these leads is what will turn clients into dollars and pretty soon, you will be running a successful real estate business that consistently converts at a high rate. Want to try it out for yourself? Adopt these three simple steps:
Create the Persona
In order to generate leads, you have to reach out to the right people who are actually going to be a potential lead. Work with specialized real estate marketing companies to produce the ideal buyer persona for your real estate firm. What does that person look like, what are they buying or selling, how can you reach out to them and access them and what are they looking to spend? There are a lot of factors that go into creating the buyer persona that you can work with, so be sure to use the services of the Agent8 community to help you out.
Create the Space
Once you know who the person is, create a desirable online space for them to come and view your business so that they can engage and you can target them as a potential lead. They are in the early stages of the customer journey, and it is your job to use specialized real estate marketing strategies and services to get them to the next level.
Create the Business
Now that you know who your target customer is and you have the platform where they can come and where you can reach out to them, it’s time to turn those people into the business. Your efforts on your platform through quality content and offering appropriate real estate marketing services allow you to now take those people who come and turn them into leads. Use some of these unique real estate marketing ideas for lead generation:
- Create a landing page which has a call to action such as to sign up for your newsletter or to sign up to receive a free eBook.
- Connect visitors through your Facebook page, where they can sign up to an event, see the latest open house viewings, or send you a message.
- Create a pop-up, sidebar or slide-in on your website which grabs the attention of your visitor and asks for their email, offers bonus content or opens up a live chat opportunity.
- With permission, when new customers sign up to their site, ask them to leave their phone number, and then send text message reminders when you have a new property come up that they may like or to check in on how their home search is going.
If you aren’t sure how to best create your realtor marketing plan, or you don’t seem to be getting any leads from the one you have, you may benefit from joining the Agent8 community. Visit our website to learn more.
5 Digital Marketing Must Haves for Real Estate Agents
Digital marketing for real estate agents is becoming non-negotiable when it comes to staying ahead in the market. Start your strategy with these five foundational elements:
It may seem like a given, but crafting a simple, accessible and user-friendly website should be the root of your digital marketing strategy for your real estate brand. The need to have it easy to navigate is crucial for making sure you have the best real estate websites for lead generation and for ensuring that the people that visit your site actually convert to potential customers who seek your services.
Your Own Blog
An important component of your website and one of several great real estate agent marketing ideas is to create your own blog. Use this as a place to post relevant and timely content, offering your site as a resource for your audience which can serve both as a way to build your authority and to foster their trust in you and your business. This is another important element of your digital marketing strategy when it comes to generating leads for your real estate business.
A Target Audience
Not only do you need to create a website and blog, but you need to target them towards a selected audience. Before you begin crafting your digital campaign put some thought into who you want it to reach and what the best way is to reach those people. You will never have business success if your information is ending up in the hands of the wrong people.
Social Media Engagement
It is not enough to have a website with a blog that is regularly updated. In fact, in many cases, for certain demographics, this will not be the part of your digital marketing strategy for real estate that influences your business success at all. Instead, it will be your presence and engagement on social media.
Keep in mind that a large portion of the audience you are targeting as part of your digital marketing strategy for real estate will be accessing the information via mobile devices. Many of your potential clients will find you on their phone and you need to account for this when you create your website and blog. Be sure each one is mobile friendly, that you make use of a mobile-compatible interface, and that direct contact to your real estate company is easily executed between mobile site and device.
If you are new to the idea of having to use digital marketing for your real estate agents or your real estate company, use these five must-haves as a good launching point towards your success. In the process, reach out to Agent8 to get help in simplifying your marketing, learning about where you can improve and finding out the best ways to create the ideal platform for your target market.