3 Ways to Generate Leads From Your Real Estate Digital Marketing Content Strategy
The internet has opened a number of digital marketing doors for real estate agents. Things like personal websites, social media, and online advertisement have absolutely changed the way that many agents see the real estate landscape. However, before an agent can start his or her real estate digital marketing journey, they need to come up with a real estate digital marketing strategy. This will maximize the chances of the agent staying focused and creating successful digital content.
Create Social Media Profiles
The first digital marketing step for real estate agents is to create social media profiles. Agents should be using platforms like Facebook, Instagram, and Twitter to share their content. These platforms allow users to share photos, videos, and captions with their content. This variety of information can help spark a potential customer’s interest. However, a real estate agent needs to be aware of the demographics of each platform. Each platform is popular with different age demographics; as an example, studies have shown that 68% of U.S. adults have a Facebook account. This makes it a better platform for reaching older customers, as opposed to Snapchat, which is populated by approximately 78% of U.S. users between the ages of 18 and 24.
Create a Professional Website
Having a clean, professional website can enhance a real estate agent’s persona. It can also make it easier for potential customers to learn more about the agent. Many businesses and brands will use WordPress to create their websites. WordPress is a great platform for creating a blog or website for a real estate agency. It offers users a number of great benefits and is extremely scalable. This makes it easier to gradually expand the site as the agency grows.
Create Powerful Content
One of the best ways to generate leads from a real estate digital marketing strategy is by publishing powerful content. Powerful content will both attract and engage users. If they see multiple pieces of content that interest them, they will start to see the content as valuable. Valuable content creates a loyal, consistent readership. To create content like this, think of topics that can inform and interest the readers.
There are a number of ways that one can generate leads from their real estate digital marketing strategy. A handful of examples include creating social media profiles, a professional website and powerful content that brings value to the reader. However, these are just a few examples; all agencies are different and will flourish under different circumstances. To learn more about the best ways to generate leads from your real estate digital marketing strategy, feel free to contact the pros at Agent 8.
5 Tips For Real Estate Websites That Generate Leads
The best real estate websites available online are created with a purpose: to help generate leads for the Realtor who owns the site. Having a digital presence allows you to reap the benefits associated with search engines constantly doing what they were meant to do, and that’s finding your digital content in whatever form it exists online. When someone winds up on your website as the result of either a direct keyword query or an organic search result, you’d better have a reason for them to click through to your site. Here are five tips for creating the best websites for real estate agents looking to increase lead generation.
For starters, make sure your website is visually appealing and easily navigated. Trends in website design arrive faster than Donald Trump’s Twitter tirades, and their relevance can fade just as fast. However, making sure your website is colourful, with big, bold typography and images that are optimized and responsive on mobile platforms, is a key component of the best websites for real estate agents. If you’re not comfortable designing your site on one of the DIY platforms like WordPress, pay someone to do it for you. It’s a short-term investment that reaps long-term dividends for your business.
The second necessary element required in generating leads through a great website is content. You can get away with a static website that contains information that doesn’t change only one time. After that, there’s no reason for anyone to come back to your site. Your website is like a canvas, one that should be constantly painted with new information relevant to the customers you want to attract. That could include links to your personal real estate blog, or a sign-up form to a monthly newsletter you publish. While your site should contain some evergreen content (content that does not become dated and that is still relevant for search engines), you should have your website designed so that you can regularly upload new content. As a Realtor, this should be as easy as putting up new listings including pictures, details and video.
Having a way to respond to questions and comments is a third important element. The last thing you want is for people to come to your site, find what they want, and then leave without your getting an opportunity to interact with them and to collect their contact information. There are live chat options that can be built into your site, but you have to first consider whether you have the capacity to effectively manage such software. Ultimately, consumers and potential leads are more interested in getting a prompt response to their questions.
There’s no point in having the best real estate websites for lead generation if no one knows about it. Promoting your website through your social media platforms (Facebook, Instagram Stories, Twitter), pay-per-click and display advertising, and an SEO strategy is the fourth step in your successful website-based digital marketing plan.
The final tip is a reminder that your real estate website is just part of your overall marketing mix. Make sure your site remains relevant and content-rich, but don’t neglect the other elements of your 360-degree marketing strategy. Keep this in mind, and you should be successful in generating leads.
Find the best real estate blog ideas for beginners
As a new Realtor, writing real estate blogs is probably way down the list of skills you want to master — certainly a few notches below “finalizing sales” and “making money.” However, as someone who recognizes the need to market your services, you are probably aware of the many platforms you can use to ensure you get your name out to potential clients. Blogging is one of the more effective tools in your marketing tool chest.
The best real estate blogs are written by Realtors who understand the immense benefits to be reaped by writing them. Writing blogs can help you develop deeper relationships with potential and existing customers, help drive awareness of your brand and establish your credibility within the industry. They can also help you introduce a much more personal side that is hard to do using traditional outbound marketing techniques. Great blogs also tend to get shared, which helps turn your blog readers into digital brand ambassadors each time they share your real estate blog. Finally, great blogs rich in relevant keywords help feed the voracious digital appetites of search engines, creating new opportunities for you to increase your visibility on search engine results pages as a result of potential queries being made by searchers seeking info on your topics.
There’s no doubt that writing quality content is a skill, and content developers deserve every dollar they get paid. Gone are the days when business websites can be populated with amateurish content full of typos and bad writing; that’s just a poor reflection on the business that owns the site. That said, just because you’re a great Realtor doesn’t mean you’re automatically a great writer, but don’t let that fact intimidate you or keep you from developing your blog. All you really need to write effective blogs as a beginner are a few great real estate blog ideas and a willingness to put pen to paper — or, more accurately, fingers to keyboard.
Developing your blog ideas is easy if you consider all the things that are important to your potential new clients. Consider the frequently asked questions you get as a Realtor, and jot them down. These could easily become new real estate blog topics for first-time real estate bloggers. For example, what are the property trend forecasts for 2019? Is it the right time to sink your money into an investment property? If you’re targeting new immigrants, you could write a blog explaining “Everything you need to know about buying your first home in Canada.” Explaining the service benefits of using a professional Realtor is also a great idea. Once you start exploring the possibilities, the number of blog topics is endless.
Writing in a simple, easy-to-read and conversational style that reflects who you are as a person is a smart idea; you don’t want to write in a highly technical and wordy style if that’s not who you are. Be real and be informative. Readers will continue to seek out your blog if the content is compelling. One final word of advice: let someone read your blog before you publish it to catch any errors.
Good luck, and happy blogging!
Powerful Tips for New Real Estate Agents on Building a Website
The modern real estate agent has to be ready for the modern customer. The modern customer has more needs and is more difficult to reach than customers from past generations. Traditional marketing techniques like signs and newspaper ads are no longer efficient ways of informing potential customers about your business. One of the best ways to update home buyers and sellers is by having a website. This gives the customer the opportunity to learn about all of your services at their own leisure. Those of you with some DIY in your blood may want to take over your real estate website design by yourself. If so, it never hurts to learn a couple of tips before getting started.
Know Your Platform
Thankfully, you no longer have to be a coding wiz to create your real estate website. There are a number of website platforms that offer the ability to create click and drag websites. One of the better-known platforms is WordPress. WordPress is a cheap platform that offers a number of benefits, mainly the ability to scale easily. This means if you would like to add to your real estate website’s design in the future, it can be done without revamping the entire site.
Simplicity is Key
When it comes to websites, less is often more. Try not to overwhelm potential customers with obnoxious color schemes or overly flashy themes. It is often best to provide the essential information in a clean and clear manner. It can be tempting to go wild with real estate website design ideas, but always remember simplicity is key.
Link Your Social Media
If you have them, linking any social media accounts like Facebook is always beneficial for a growing real estate website. Giving customers the option to visit social media allows them to see past work and can help give them more visuals. It also never hurts to link to your website from your social media page. This makes it easier for potential customers to visit the site if they find your business on social media.
Don’t Forget Your CTAs
If you are planning on having multiple pages on your site, it is wise to include a call to action (CTA) at the end of every page. A call to action is a short paragraph that links the potential customer to a page where they can either learn more about the business or contact you. Try to evoke some emotion or entice the potential customer in order to influence them to learn more.
There are a number of things to keep in mind when creating your own real estate website, so remember it never hurts to take a few tips or ask for help. If you have any questions or comments, feel free to contact Agent8.