5 Digital Marketing Must Haves for Real Estate Agents
Digital marketing for real estate agents is becoming non-negotiable when it comes to staying ahead in the market. Start your strategy with these five foundational elements:
It may seem like a given, but crafting a simple, accessible and user-friendly website should be the root of your digital marketing strategy for your real estate brand. The need to have it easy to navigate is crucial for making sure you have the best real estate websites for lead generation and for ensuring that the people that visit your site actually convert to potential customers who seek your services.
Your Own Blog
An important component of your website and one of several great real estate agent marketing ideas is to create your own blog. Use this as a place to post relevant and timely content, offering your site as a resource for your audience which can serve both as a way to build your authority and to foster their trust in you and your business. This is another important element of your digital marketing strategy when it comes to generating leads for your real estate business.
A Target Audience
Not only do you need to create a website and blog, but you need to target them towards a selected audience. Before you begin crafting your digital campaign put some thought into who you want it to reach and what the best way is to reach those people. You will never have business success if your information is ending up in the hands of the wrong people.
Social Media Engagement
It is not enough to have a website with a blog that is regularly updated. In fact, in many cases, for certain demographics, this will not be the part of your digital marketing strategy for real estate that influences your business success at all. Instead, it will be your presence and engagement on social media.
Keep in mind that a large portion of the audience you are targeting as part of your digital marketing strategy for real estate will be accessing the information via mobile devices. Many of your potential clients will find you on their phone and you need to account for this when you create your website and blog. Be sure each one is mobile friendly, that you make use of a mobile-compatible interface, and that direct contact to your real estate company is easily executed between mobile site and device.
If you are new to the idea of having to use digital marketing for your real estate agents or your real estate company, use these five must-haves as a good launching point towards your success. In the process, reach out to Agent8 to get help in simplifying your marketing, learning about where you can improve and finding out the best ways to create the ideal platform for your target market.