5 creative ways your sales team can market real estate
There is a well-known adage that says, “Creativity is intelligence having fun.” With this in mind, there’s no reason why real estate marketing can’t take creative approaches, or why marketing real estate can’t incorporate fun ideas. Ultimately, your job as a real estate marketer is to understand how the customer wants to buy, and then help them to do so. From real estate social media strategy to real estate digital marketing strategy, here are five creative ways your sales team can market creatively and effectively.
- Get social
Why do you need a social media strategy to market property effectively? To paraphrase Prime Minister Justin Trudeau, because it’s 2018. If your team hasn’t realized that the advent of social media has significantly changed the game, you shouldn’t be a contestant. Real estate agents who still rely solely on newspapers and print as their primary method of marketing property should rent a Beta copy of Jurassic Park, because they’re clearly fans of obsolete dinosaurs. Facebook, Instagram, Twitter, Pinterest and Google+ are just a few social media platforms you should be developing strategies for to reach customers and generate leads. Creating an effective social media presence takes more effort than posting on Facebook and hoping for likes. Adding social sharing to property pages is an additional real estate digital marketing strategy worth employing in real estate marketing. Home shoppers love to share their housing pics with friends and family, so adding social media buttons makes it easy for homebuyers to email and share properties online.
- Dare to be daring
Here’s a bit of information that might shock you: advertising CAN be creative. There’s nothing less creative than a real estate ad in a newspaper with just a picture, your logo and a phone number. However, when you create inspired messaging your advertising can cut through the clutter. Why not try creating sharable digital content as a way to capture new leads? You could try developing an ebook that showcases all the great amenities found in close proximity to the properties you’re listing; offer the ebook as a downloadable gift to people willing to provide their email address. This is a great tool in list building and expanding your network of contacts. Do some brainstorming, and dare to be creative.
- Know that a picture is worth a thousand leads
You can’t underestimate the power of great photography and videography when marketing real estate. Real estate marketing relies heavily on imagery to attract buyers. Having gorgeous photos is a critical component of your marketing presentation. A great photographer could also incorporate drone technology to take stunning aerial views of the property, showing its proximity to local amenities like parks, schools, shopping and other purchase incentives. Every agent has a mobile device they can use to grab photos; however, hiring a professional helps raise the bar on your marketing. Your photographer/videographer may also be able to help you create a stunning virtual tour, which provides an amazing online option for showcasing property.
- Be a big fish in a small pond
Real estate agents sell real estate, but what’s your specialty? What makes you stand out? Perhaps it’s time to create a USP (unique selling proposition) for the office or individual agents. In a saturated real estate market, going niche might help set your real estate organization apart from the competition. Consider becoming the go-to real estate agent for young families, for large families, for families with pets or for older couples looking to downsize. Developing a reputation for a customized real estate solution is a great way to stand out from the crowd.
- Create compelling content
Computers can do a lot of things, but what they can’t do is generate compelling, original content to help sell your properties. To truly weave a great marketing piece, consider hiring a professional content developer. A professional writer can help use emotional storytelling to create compelling storylines to accompany your visual elements. People like a great story, and building the intrigue around a new home purchase is a great way to increase the emotional attraction.