3 Ways to Generate Leads From Your Real Estate Digital Marketing Content Strategy
The internet has opened a number of digital marketing doors for real estate agents. Things like personal websites, social media, and online advertisement have absolutely changed the way that many agents see the real estate landscape. However, before an agent can start his or her real estate digital marketing journey, they need to come up with a real estate digital marketing strategy. This will maximize the chances of the agent staying focused and creating successful digital content.
Create Social Media Profiles
The first digital marketing step for real estate agents is to create social media profiles. Agents should be using platforms like Facebook, Instagram, and Twitter to share their content. These platforms allow users to share photos, videos, and captions with their content. This variety of information can help spark a potential customer’s interest. However, a real estate agent needs to be aware of the demographics of each platform. Each platform is popular with different age demographics; as an example, studies have shown that 68% of U.S. adults have a Facebook account. This makes it a better platform for reaching older customers, as opposed to Snapchat, which is populated by approximately 78% of U.S. users between the ages of 18 and 24.
Create a Professional Website
Having a clean, professional website can enhance a real estate agent’s persona. It can also make it easier for potential customers to learn more about the agent. Many businesses and brands will use WordPress to create their websites. WordPress is a great platform for creating a blog or website for a real estate agency. It offers users a number of great benefits and is extremely scalable. This makes it easier to gradually expand the site as the agency grows.
Create Powerful Content
One of the best ways to generate leads from a real estate digital marketing strategy is by publishing powerful content. Powerful content will both attract and engage users. If they see multiple pieces of content that interest them, they will start to see the content as valuable. Valuable content creates a loyal, consistent readership. To create content like this, think of topics that can inform and interest the readers.
There are a number of ways that one can generate leads from their real estate digital marketing strategy. A handful of examples include creating social media profiles, a professional website and powerful content that brings value to the reader. However, these are just a few examples; all agencies are different and will flourish under different circumstances. To learn more about the best ways to generate leads from your real estate digital marketing strategy, feel free to contact the pros at Agent 8.