3 Social Media Ideas for Real Estate Agents

By on November 26th, 2018 in Marketing
real estate social media strategy

Despite the fact that social media is still a relatively new tool, it has become extremely valuable to real estate agents. Many agents will craft real estate social media strategies in hopes of generating more leads and increasing brand recognition. Although creating a real estate social media strategy may sound intimidating to some agents, it is easier than one might think. There are a number of unique real estate social media ideas that agents can utilize regularly.

Utilize Stories

Platforms like Facebook, Instagram and Snapchat offer users the ability to post “stories”. “Stories” are photos or videos that are available for 24 hours. However, it is worth mentioning that Instagram allows users to “highlight” their stories, making them permanently viewable. There are a number of ways that agents can utilize “stories” during real estate social media marketing campaigns. Agents can use the story feature to give potential buyers a better look at the home. The agent can take a series of photos or videos highlighting the best parts of the home. They can also use the story feature to spread the word about their brand.

Utilize Influencers

Many brands and companies will utilize influencers during their social media campaigns. An influencer is a social media user who has obtained an extremely high following on one or more platforms. There are multiple levels for influencers, however, it is preferable to utilize one who has a million or more followers. There are a number of ways that an agent can use an influencer in their real estate social media strategy. The influencer can create content based around a real estate agency, which can bring more attention to the agency. An agent can compensate the influencer by paying them or giving them a discount on their services.

Utilize Memes

Memes are a great way to engage with customers over social media. Memes are fun (sometimes quirky) pieces of content that convey a relatable message. They are successful due to the fact that they often make viewers feel something; whether it is happiness, sadness or excitement. An agent can create his or her own memes or find memes online. However, be sure to not over do it with the memes. This can potentially make a social media page look tacky.

There are a number of things that an agent can do to create a powerful social media real estate strategy. Agents should utilize stories, influencers, and memes in their social media real estate marketing campaigns. These real estate social media ideas are great ways to generate more leads and dramatically increase brand recognition. For more great social media ideas for real estate agents, feel free to contact the experts

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