3 Digital Age Ideas for Real Estate Social Media Marketers

By on September 20th, 2018 in Marketing

Like any industry, success in the real estate field requires agents and business owners to keep up with the changing times, and stay abreast of transformations in the digital world. Part of this is the importance of staying on top of real estate social media ideas and executing successful digital strategies. Here’s how you can make this happen for your agency:

Hire a Team of Specialists

From ad generation to visitor engagement, to SEO to bounce rate, there are a lot of things to consider when it comes to maximizing real estate social media marketing. In many cases, these components are different fields of work, requiring different areas of expertise. One of the best things you can do for your real estate company, progressing through the digital age is build a team of specialists, finding talented employees skilled in each area. It is not enough to have one person responsible for all aspects of marketing. Instead, as the head marketer, work with your boss to hire experts and craft a talented digital team.

Build an Audience and a Presence

The first step of your team should be to understand who your target audience is, and how best to reach them. From there, work with the social media platforms that foster the relationship with this audience, encouraging engagement and community. From community, with regular engagement and interaction with your audience, you can build an online presence and start to become a well-known player in your industry. The real estate industry can seem crowded and hard to get ahead, but with a community behind you, you can start to make yourself known and become top of mind for individuals when they need an agent or are ready to sell their house. At the same time, you will build authority and trust with your audience and this goes a long way in making you a sought-after expert.

Go With a Plan

It may be cliché, but “if you fail to plan, you plan to fail.” Developing a real estate social media strategy is a key step in progressing forward with your digital marketing. You need to have a plan that incorporates appropriate content, will reach your target audience, and that allows you to display yourself as an authority in your field. With the plan in place, and specialists carrying it out, you can focus on consistent execution that will allow you to transition leads to customers.

Are you ready to take your real estate business to the next level? Do you need help implementing a successful real estate social media marketing strategy or need help building your audience? Reach out to us and we’ll show you how we can help!

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